The Challenge:

In the race to host the 2016 Olympics, Rio de Janeiro faced a billion-dollar decision. Having earned the prestigious candidate status, the next hurdle was the final vote—a high-stakes moment that would determine the city's future. The Bid Committee, a diverse group of influential leaders, needed to align their voices and deliver a cohesive narrative that the International Olympic Committee (IOC) and its stakeholders could trust. The challenge was clear: every leader, with their distinct voice, had to bring to life a unified message that told a compelling and convincing story. In the high pressure environment, tensions ran high, the potential for.

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The Solution:

‍Understanding the immense pressure of a singular, coordinated campaign, Dia worked closely with the Leadership Team of the Rio 2016 Bid Committee. The mission was to identify and hone the key influential voices who would convey the depth of expertise, leadership, and vision that Rio’s bid required. From presentation development to leadership voice training, Dia crafted a strategy to ensure every speaker was aligned with the Games’ Master Plan. This collaboration turned each moment—from rehearsals to the final IOC address—into a showcase of Rio’s preparedness and ability to deliver on its promise.

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The Outcome:

‍Months of meticulous voice and content development culminated in a powerful, week-long presentation to the IOC in Copenhagen. The result? A dynamic and high-impact delivery that secured Rio the coveted right to host the 2016 Olympic Games. The cohesive and persuasive storytelling by the bid team, guided by Dia’s expertise, made a significant impact—one that ultimately shaped a $1.2B decision.